No jargon. Just definitions.
Plain-language explanations of AI and automation terms — written for business owners, not developers.
Agent Orchestration
Agent orchestration is the coordination of multiple AI agents within a single system, where each agent handles a specific task and passes outputs to the next agent according to a defined workflow.
Agentic AI
Agentic AI is an AI system that autonomously plans and executes sequences of actions to complete a goal, using tools and making decisions without step-by-step human direction.
AI Agent
An AI agent is a software system that uses a large language model to autonomously plan, execute, and adapt multi-step tasks, making decisions and using tools without requiring human input at every step.
AI OS (Operating System)
An AI OS is a layered product architecture that combines an AI-driven frontend, an agent-based logic layer, and a structured database into a single coordinated system — directed by human operators rather than fixed development cycles.
AI Triage and Classification
AI triage and classification is the automated sorting and prioritization of incoming data — such as leads, support tickets, or documents — using machine learning models to route each item to the right team or workflow.
API Integration
API integration is the process of connecting separate software applications to exchange data automatically through standardized programming interfaces, eliminating manual data transfer between systems.
Automated CRM Updates
Automated CRM updates use workflow automation to sync contact records, deal stages, and activity logs across systems in real time — eliminating manual data entry and keeping sales pipelines accurate without human intervention.
Context Engineering
Context engineering is the practice of designing, structuring, and curating the information given to an AI model to improve the quality, accuracy, and relevance of its outputs — beyond what prompt wording alone can achieve.
Context Window
A context window is the maximum amount of text an AI model can process in a single interaction, measured in tokens. It determines how much information — instructions, documents, conversation history, and data — the model can reference when generating a response.
Data Residency
Data residency is the requirement that specific data must be stored and processed within a defined geographic region or country, typically to comply with local privacy or data sovereignty laws.
Email Automation
Email automation is a system that sends targeted emails to specific recipients based on defined triggers, behaviours, or schedules, without requiring manual composition or sending for each message.
Hyperautomation
Hyperautomation is a business strategy that combines multiple automation technologies, including AI, machine learning, RPA, workflow automation, and integration platforms, to automate as many processes as possible across an organization.
Large Language Model (LLM)
A large language model (LLM) is an AI system trained on vast amounts of text that can understand and generate human language, code, and structured data across a wide range of tasks.
Lead Scoring
Lead scoring is a method of ranking sales prospects using a numerical score based on their fit for a product and their demonstrated interest, helping sales teams prioritise which contacts to pursue first.
Low-Code
Low-code is a software development approach that uses visual builders and pre-built components to create applications, with optional scripting for customization — reducing development time by 50–70% compared to traditional coding.
Make (Integromat)
Make, formerly known as Integromat, is a visual workflow automation platform that connects apps and services through a drag-and-drop scenario builder, handling multi-step automations with branching logic and data transformation.
Model Context Protocol (MCP)
The Model Context Protocol (MCP) is an open standard that defines how AI models connect to and interact with external tools, databases, and services in a structured, permission-controlled way.
Multi-Agent System
A multi-agent system is a collection of AI agents that each specialize in a distinct function and work together to complete tasks too complex or varied for a single agent to handle reliably on its own.
n8n
n8n is an open-source workflow automation platform that connects apps, APIs, and AI models through a visual node-based builder, available as a self-hosted or cloud service.
No-Code Automation
No-code automation is the use of visual, drag-and-drop tools to build automated workflows without writing code, allowing non-technical business users to connect apps, trigger actions, and eliminate manual tasks.
Prompt Engineering
Prompt engineering is the practice of designing and refining text instructions to reliably produce useful, accurate outputs from an AI language model, without modifying the model itself.
Retrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is a technique that improves AI output accuracy by retrieving relevant documents from a knowledge base and including them in the model's context before generating a response.
Robotic Process Automation (RPA)
Robotic process automation (RPA) is software that mimics human actions in digital interfaces to execute repetitive, rule-based tasks — such as copying data between systems, filling forms, and generating reports — without human involvement.
Semantic Search
Semantic search is a search technique that understands the meaning and intent behind a query — not just the keywords — using vector embeddings and natural language processing to return contextually relevant results.
Trigger-Action Automation
Trigger-action automation is a workflow pattern where a defined event automatically starts one or more tasks, removing the need for manual intervention in routine, rule-based processes.
Webhook
A webhook is an automated HTTP callback that sends real-time data from one application to another the instant a specific event occurs, without polling or manual triggers.
Workflow Automation
Workflow automation is the use of technology to execute a series of connected business tasks automatically — reducing manual effort, minimizing errors, and enabling teams to focus on higher-value work.
Zapier
Zapier is a no-code automation platform that connects 7,000+ web applications through trigger-action workflows, allowing businesses to automate tasks between apps without writing code.