Make, formerly known as Integromat, is a visual workflow automation platform that connects apps and services through a drag-and-drop scenario builder, handling multi-step automations with branching logic and data transformation.
Make, formerly known as Integromat, is a visual workflow automation platform that connects apps and services through a drag-and-drop scenario builder, handling multi-step automations with branching logic, iterators, and data transformation without requiring code. The platform was acquired by Celonis in 2022 and rebranded from Integromat to Make. It sits between Zapier (simpler, lower complexity ceiling) and n8n (more powerful, requires self-hosting or higher technical tolerance) in terms of capability and setup complexity.
How does Make work?
Make uses a visual canvas called the Scenario Builder, where users connect “modules” (individual app actions or triggers) in a left-to-right flow, with routers and filters branching the path based on data conditions. Unlike Zapier’s linear structure, Make allows multiple branches from a single trigger, iterators to loop over arrays of data, and aggregators to combine multiple records into one output.
A typical Make scenario for a sales team:
- Trigger — a new deal is marked “Won” in Pipedrive
- Router — check deal value: above $5,000 takes one path, below takes another
- High-value path — create a project in Asana, notify the account manager in Slack
- Standard path — add to a Google Sheet, send an automated onboarding email via Mailchimp
According to Make’s 2024 platform documentation, the tool offers more than 1,500 app integrations and is used by more than 500,000 active users across more than 130 countries.
Why do businesses choose Make over other automation tools?
Make is the preferred choice for operations and marketing teams that need complex multi-step workflows with strong data transformation features, without moving to a self-hosted platform. Its visual branching interface makes it easier to build and audit complex logic than Zapier’s linear structure, while avoiding the self-hosting requirement of n8n.
According to Gartner’s 2024 peer reviews of integration platforms, Make scores highest among visual automation tools for handling complex branching scenarios, data aggregation, and webhook processing. Organizations typically adopt it when their automation requirements outgrow Zapier but self-hosting is not practical.
What is the difference between Make, Zapier, and n8n?
| Make | Zapier | n8n | |
|---|---|---|---|
| Visual complexity | High (branching, iterators, aggregators) | Low to moderate | High |
| Self-hosting | No | No | Yes (free) |
| Custom code | Limited | No | Yes (JavaScript) |
| Free tier | 1,000 operations/month | 100 tasks/month | Unlimited (self-hosted) |
| AI integrations | Available | Basic | Native (Claude, GPT) |
| Best for | Complex visual workflows, no dev resources | Simple trigger-action, fast setup | AI workflows, sensitive data, high volume |
FAQ
What is Make (Integromat)?
Make is a visual automation platform for connecting apps and building multi-step workflows, formerly known as Integromat, with advanced branching and data handling.
Is Make free to use?
Make offers a free plan with 1,000 operations per month. Paid plans start at approximately $9 per month for higher volumes.
How is Make different from Zapier?
Make handles more complex workflows with visual branching, iterators, and data transformation. Zapier is simpler but has a lower complexity ceiling.
What is the difference between Make and n8n?
Make is cloud-only with no self-hosting option. n8n offers self-hosting for data control and JavaScript customization for complex logic.
What types of businesses use Make?
E-commerce, marketing agencies, and operations teams use Make for complex multi-step workflows involving many connected apps.