Back
Back
Back
Back
Back
Back

Sales Meeting Prep Agent

5+ hours saved / rep / week. Stronger call prep; more time selling, less time searching.

The sales team didn’t lack effort; they lacked a single place to stand. Context lived across the CRM, email, calendar, and meeting notes. Between back-to-back calls, the team guessed, skimmed, and hoped they weren’t missing the last promise made. We replaced the scramble with a reliable pre-brief that arrives every morning and tells them exactly what matters now.

Challenge

Challenge

Preparation was inconsistent because the information was fragmented. A rep might find last week’s email but miss a CRM note, or read a transcript without seeing the action items captured elsewhere. Ten minutes of hunting became the default warm-up. The result was uneven conversations, repeated questions, and follow-ups that started late.

Preparation was inconsistent because the information was fragmented. A rep might find last week’s email but miss a CRM note, or read a transcript without seeing the action items captured elsewhere. Ten minutes of hunting became the default warm-up. The result was uneven conversations, repeated questions, and follow-ups that started late.

Approach & Build

We anchored the workflow to the calendar. When a meeting is upcoming, the agent pulls the relevant record from the CRM, recent email threads, prior meeting summaries, and open tasks. It de-duplicates, orders events from most recent to oldest, and surfaces only the essentials: what changed, what was promised, stakeholder roles, and the next best move. The brief lands in their inbox at 6am every morning to brief the team on their upcoming calls that day.

Tech

Tech

Quality & Controls
Access respects existing permissions. Sensitive fields can be excluded by rule. Dates, amounts, and names are validated against source; anything uncertain is flagged rather than guessed. Each brief carries citations so a rep can click through if they need depth.

Tech Stack
n8n — Workflow orchestration, scheduling, and integration between tools
HubSpot API — Source of company, deal, contact, and activity data
Outlook (Emails + Calendar) — Emails, meetings, scheduling triggers
Dropbox — File storage and enrichment (when needed)Custom Agents (x6) — Specialized LLM-powered agents for context retrieval and summarization

Quality & Controls
Access respects existing permissions. Sensitive fields can be excluded by rule. Dates, amounts, and names are validated against source; anything uncertain is flagged rather than guessed. Each brief carries citations so a rep can click through if they need depth.

Tech Stack
n8n
— Workflow orchestration, scheduling, and integration between tools
HubSpot API — Source of company, deal, contact, and activity data
Outlook (Emails + Calendar) — Emails, meetings, scheduling triggers
Dropbox — File storage and enrichment (when needed)Custom Agents (x6) — Specialized LLM-powered agents for context retrieval and summarization

How it Works

Daily Trigger — At 6am the system scans each rep’s calendar for the day’s meetings.

  1. Enrichment — Attendees are matched to HubSpot records; company data, bios, and domains are pulled.

  2. Activity Retrieval — The agent collects everything tied to the deal: CRM records, notes, emails, calls, tasks, meetings, and transcripts.

  3. Processing & Cleanup — Items are ordered from most recent to oldest. Excess bloat is trimmed, token usage is minimized, and only the essentials are passed forward.

  4. Summarization — The Summary Agent produces a concise pre-brief: recent changes, promises made, stakeholder roles, and the next best move.

  5. Delivery — By 6am, reps receive a clean HTML card in their inbox with linked citations back to HubSpot, Gmail, or notes for deeper detail.

Results

Results

Reps gained 5+ hours per week by eliminating the pre-call scavenger hunt. Meetings started faster and stayed on track because everyone arrived with the same context. Follow-ups went out the same day more often, and pipeline reviews improved.

Preparation is now a habit, not a hope. Every conversation begins with clear context and ends with clean next steps. The team spends its time in front of customers, not inside tabs, and the process scales without adding another layer of admin.

Reps gained 5+ hours per week by eliminating the pre-call scavenger hunt. Meetings started faster and stayed on track because everyone arrived with the same context. Follow-ups went out the same day more often, and pipeline reviews improved.

Preparation is now a habit, not a hope. Every conversation begins with clear context and ends with clean next steps. The team spends its time in front of customers, not inside tabs, and the process scales without adding another layer of admin.

Modernize your business now

Modernize your business now

Modernize your business now