We help profitable Canadian businesses run themselves.

Co-founder

Jon leads solution architecture and build execution at Aurora Designs. His job is to go deep enough into a client's business that the system we build feels less like software and more like the way things should have always worked.

He's spent the last several years close to the frontier of AI — building, shipping, and productizing it across multiple companies, in roles spanning product management, engineering, and UX design. That range matters. AI systems fail in the seams between what the model can do, what the software allows, and what the person using it actually needs. Jon has worked in all three seams, which is why his builds don't fall apart when they hit real users.

Before that, he ran automation, analytics, and supply chain work at Tesla, Nissan, and TD Bank Group — environments where a bad process doesn't just waste time, it holds up a production line or miscodes a multi-million-dollar contract. That operational grounding is what keeps Aurora's work practical: every system we build has to survive contact with a real business, on a real Monday morning, with real people and real edge cases.

Co-founder

Ariel leads client strategy and commercial engagements at Aurora Designs. She's the first person you'll talk to, the person who decides whether a project is actually worth doing, and the person who owns the business outcome long after the build ships.

Her background is in UX and human-computer interaction — the discipline of figuring out how people actually behave in front of technology, not how we wish they would. She spent years researching users, running usability studies, and shipping design systems at companies like Cochlear, where the interface sits between a medical device and a patient and the cost of getting it wrong is real. That work taught her something most AI consultants miss: the best technology in the world is worthless if the people meant to use it don't trust it, don't understand it, or quietly route around it.

At Aurora, Ariel's job is to make sure that doesn't happen. She bridges the gap between what the technology can do and what your team will actually adopt — which is why Aurora's systems tend to stay in use a year later, instead of quietly dying in a forgotten browser tab. She works most closely with B2B services and finance clients.